CALGARY — 01 · WIRE LOG · FAQ
Frequently asked questions
Everything advertisers usually ask before booking a placement with Ferngrove Wire, grouped by topic.
About the placements
Q What exactly is included in each placement? +/−
The Community Dispatch Listing is a text-and-logo entry on our directory page for 30 days. The Partner Explainer Dispatch is a 700–900 word labelled article written with your input. The Quarterly Audio Series Sponsorship is sole sponsorship of a three-episode podcast mini-series, with opening and closing credits and one host-read segment per episode.
Q Where does Ferngrove Wire reach readers and listeners? +/−
We cover Calgary and southern Alberta, with particular focus on the Beltline, Inglewood, Bowness, the Bow River pathways, and Okotoks and the foothills. If your business sits just outside these named areas, let us know when you enquire.
Q What format do materials need to be in? +/−
Logos as a PNG or SVG file if possible, and written copy as plain text or a simple document. We can work with a rough draft for the explainer article and refine it with you during the review round.
Q How long does a placement stay live? +/−
The listing runs for 30 days. The explainer article stays published on our site indefinitely once it goes live. The audio sponsorship covers the three episodes released during the booked quarter.
Process & scheduling
Q How do I start booking a placement? +/−
Send a message through the contact form on the home page, or call us during business hours. Tell us which placement interests you and roughly when you would like it to run.
Q What happens after I send the first message? +/−
We reply within one business day to confirm the format, price and dates, and send a short checklist of what we need from you before work begins.
Q How far ahead should I book? +/−
Listings can often go live within a few business days once materials arrive. Explainer articles need about three weeks. Audio sponsorships should be booked at least a month before the quarter you want, since we place only one sponsor per series.
Q What does the assessment or review step involve? +/−
For the explainer article and the audio sponsorship, we send you a draft or script to review before anything is published or recorded for air, with one revision round included.
Pricing & payment
Q What do the listed prices include? +/−
Each price covers the full format and run length described on the rate card — there is no separate production fee for the standard scope. See the pricing note on our advertising page for what can change a quote.
Q What payment methods do you accept? +/−
We invoice by email and accept payment by e-transfer or credit card. Payment is due before a placement goes live, unless otherwise agreed in writing.
Q What if I need to cancel a booked placement? +/−
Our full cancellation terms are set out in the cancellation policy section of our terms of use, and in more detail on the cancellation and refunds page.
Q Can I get a refund after a placement has run? +/−
Refund eligibility depends on how much of the run has completed. The full policy is set out under Payment & Refund Policy in our terms of use.
Practical
Q What are your working hours? +/−
Our line is open Monday – Friday, 09:00–18:00, Mountain Time (Calgary). Messages sent outside those hours are answered the next business day.
Q How do I reach the team directly? +/−
Email us at [email protected] or call +1 403-394-2337.
Q Where is Ferngrove Wire based? +/−
Our office is at 1055 11 Ave SW, Calgary, AB T2R 1G8. Most placement bookings are handled by phone and email rather than in person.
Q Do you cover news outside Calgary and southern Alberta? +/−
No. We keep our reporting and advertising focused on this region, which is also why every placement is priced and scheduled around a local audience rather than a national one.
What a price includes
Every price on the rate card is complete for the standard format and run length — there is no separate setup fee. A quote only changes when the scope goes beyond the standard listing, article or sponsorship, and we always confirm any change in writing before proceeding.
What's included, at a glance
- A confirmation and materials checklist within one business day
- One review round on any written or spoken copy before it runs
- A report on views, visits, readership or listens at the end of the run
- A single point of contact for the whole booking
Lead times at a glance
Listings: a few business days once materials arrive. Explainer articles: about three weeks from an agreed brief. Audio sponsorships: book at least a month ahead of the quarter you want, since only one sponsor runs per series.
Still have questions?