CALGARY — 01 · PROFILE · ABOUT

About Ferngrove Wire

A local news and podcast publication filing dispatches for Calgary and southern Alberta, and selling the advertising placements that fund them.

Who we are

Ferngrove Wire started as a small weekly news brief for the Beltline and grew into a full local publication, pairing written dispatches with a regular audio series. The title is built around the wire-service idea: short, dated, dependable filings rather than a stream of unrelated posts.

We are operating as NU Media Edge Inc., the company that publishes Ferngrove Wire and handles the advertising bookings, invoicing and contracts described on this site.

Our focus stays deliberately close to home: Calgary neighbourhoods and the towns of the southern Alberta foothills, rather than provincial or national news already well covered elsewhere.

A journalist reviewing notes in a folder while reporting a local story outdoors

What we do

Alongside our news coverage and podcast, we sell three advertising formats to local businesses and organizations. Full detail is on the advertising page; in short:

Community Dispatch Listing

A 30-day directory listing for local businesses and groups.

Partner Explainer Dispatch

A labelled explainer article written with your input.

Quarterly Audio Series Sponsorship

Sole sponsorship of a three-episode podcast mini-series.

Where we are

We're based in Calgary, Alberta, and cover the city and the surrounding southern Alberta region — the Beltline, Inglewood, Bowness, the Bow River pathways, and out to Okotoks and the foothills.

Our office is at 1055 11 Ave SW, Calgary, AB T2R 1G8. Mail and courier deliveries reach us there, though most placement bookings are handled entirely by email and phone.

Visit or contact us →

Who provides the work

RE

Reporting editor

Assigns and edits local news stories, and keeps our coverage separate from anything sponsored.

PP

Podcast producer

Plans episodes, books guests and records and edits each instalment of the audio series.

AC

Advertising coordinator

Handles listing and article bookings, materials collection and end-of-run reporting.

CW

Contributing writer

Drafts partner explainer articles and directory listing copy from the material you provide.

A short glossary

Filing: The act of publishing a dispatch — a listing, an article or an episode — with its dateline.
Dateline: The city and number marking where and in what order a dispatch was filed.
Wire log: Our running list of published episodes and articles, kept in the order they went out.
Host-read segment: A portion of an episode where the host speaks about a sponsor in their own words, rather than a pre-written ad.

Scheduling and lead times

Listings can usually go live within a few business days of your materials arriving. Explainer articles need about three weeks from an agreed brief, to allow time for drafting and your review. Audio sponsorships are best booked at least a month before the quarter you want to run in, since only one sponsor is placed per series.

3

Advertising formats

4

Editorial and production roles

5

Named coverage areas

1 quarter

Longest placement run

What we don't do

We don't cover provincial or national news — other outlets already do that well. Our beat stays inside Calgary and southern Alberta.

We don't write news coverage to order for an advertiser. Sponsored articles are always labelled, and never presented as independent reporting.

We don't produce same-day placements. Even the 30-day listing needs a few business days to collect materials and format the page.

How we work

One brief, one contact

Each placement has a single point of contact so nothing gets lost between departments.

A review step, always

Sponsored copy and scripts are checked with you before anything runs.

Reachable by phone

A real number and published hours, not a contact form as the only route in.

Questions about how we work before you book?

Get in touch +1 403-394-2337